Search results for “” (61)
Introducing a completely universal GNSS receiver
marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.
Target group
GIM International
Solution
Sponsored Content
Method
Basic Featured Video
Timing
7 - 20 January
Amount of views
990
% increase of views
60%
3 tips for making optimal use of Products4Engineers
Did you know that thousands of technical professionals search for products on Products4Engineers every month? From simple handheld tools to advanced automation software, and from transport solutions to hydraulic drives, P4E is the place where technical professionals go to find all the product-related information they need.
But with 1,500 technical suppliers listed on P4E, how can you ensure that those thousands of technical professionals find you? Product suppliers frequently contact us to find out more about the online platform and how they can use it for maximum benefit. This blog answers the three most commonly asked questions:
Which information should I include about my products??
I have a large and varied product range, how do I show this on P4E?
Which possiblities does P4E offer for me as a supplier?
3 ways to distribute your content effectively
Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!
Distribution channels can be divided into three groups: owned media, paid media and earned media.
Recruitment
Finding suitable people or companies to work with can be a big challenge, and recruitment often involves a lot of time and money. With our unmatched worldwide database, we can help you with this. Whether you are looking for staff for one or more vacancies, suitable dealers for products or industry partners for other matters, the Geomares database is the ideal starting point for your search!
5 reasons why print advertising works
Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.
So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:
